**Policy Interpretation: Seize the Shopee Latin America Commission Waiver Period**
From September 2025 to April 2026, Shopee is launching a new seller incentive program for its Mexico and Colombia sites: sellers who register and use the third-party fulfillment (3PF) model can enjoy a 3-month commission waiver. This policy is particularly significant for SMEs — taking a seller with a monthly sales volume of USD 100,000 as an example, based on the platform’s average base commission of 8%, the 3-month cost savings could reach approximately USD 24,000.
**Key Policy Conditions:**
**Model Requirements:** Inventory must be pre-stocked in local 3PF warehouses, reducing logistics lead time by 30%, with the “Local Shipment” label displayed on the buyer’s page, resulting in an average 25% increase in conversion rate.
**Timeline:** Sellers who complete registration by the 20th of the month will receive the commission waiver starting the following month; registration after the 20th will delay the waiver to the month after next.
**Eligibility:** Both new sellers and existing sellers who have not yet activated 3PF services in Mexico or Colombia are eligible to participate.
**Registration Guide: Unlock Commission Waiver in 3 Steps**
**Step 1****Prepare Required Documents**
Business license (individual businesses must also provide the legal representative’s ID);
Product list (must include Spanish/Portuguese descriptions, with emphasis on selling points such as “cost-effectiveness” and “durability” that Latin American consumers care about);
Payout account (recommended to use a local bank account or a third-party payment tool supporting Latin American currencies, such as Payoneer or XTransfer).
**Step 2****Register Quickly via Official Channels**
Direct access: Log in to the Shopee Seller Center, select the “Latin America New Seller Exclusive Channel,” and the review is typically completed within 3 business days after submission.
**Key Tip:** Entering “Latin America Incentive Program” in the “Registration Source” field will prioritize customer manager support, offering value-added services such as product selection guidance and logistics resource allocation.
**Step 3****Stock Inventory and List Products in 3PF Warehouses**Warehouse preparation:
**Warehouse Selection:** For Mexico, prioritize Mexico City warehouse (covering the central core consumption zone); for Colombia, choose Bogotá warehouse (serving the high-purchasing-power northern population).
**Inventory Strategy:** Initial inventory should be 1.5 times the estimated monthly sales, focusing on popular categories such as 3C accessories, home goods, and fashion apparel.
**Operational Tips: Boost Conversion and Cost Control Simultaneously**
**Product Selection: Focus on “Essential Needs +****High Repurchase” Categories**
Latin American consumers prefer cost-effective and practical products. The following categories are particularly worth prioritizing:
**Home Goods:** Mini fans (to cope with high temperatures), storage boxes (for small apartments), and small kitchen appliances (e.g., mini juicers);
**3C Accessories:** Phone cases (preferably bright colors and drop-proof designs), fast chargers (local voltage is 110V, must be compatible);
**Fashion Apparel:** Swimsuits (popular in beach cultures of Brazil and Mexico), sportswear (over 60% of the population is under 30).
**Logistics: Efficiency and Cost Optimization Under 3PF Model****Delivery Speed Improvement:** The 3PF model shortens delivery time from 20–30 days under cross-border direct shipping to 5–7 days, reducing return rates to below 3% (compared to 8%–10% under cross-border shipping).
**Last-Mile Cost Control:** Negotiate “pay-per-order” pricing with warehouse partners to avoid inventory pressure; leverage Shopee’s official logistics discounts to reduce last-mile shipping costs by up to 15%.
**Localization Marketing: Reach Core Customers Through “Language +**
**Social Media”****Language Adaptation:** Product titles and detail pages must be accurately translated into local languages. For example, in Mexico, “barato y de calidad” (affordable and high-quality) is commonly used, while in Colombia, “envío rápido” (fast shipping) is preferred.
**Social Media Traffic:** Build customer communities on WhatsApp and Facebook Groups, regularly sharing new product and discount information; collaborate with local micro-influencers (10K–100K followers) for reviews, with a single video costing approximately USD 50–200, and ROI reaching 1:5 or higher.
**Tool Empowerment: AI Technology Solves Latin America Operation Challenges**
SMEs expanding into Latin America often face language barriers and cross-time zone operation difficulties. It is recommended to use AI multilingual translation and intelligent time-zone-based operation features from the LnRu platform — automatically generating Spanish/Portuguese product copy to ensure accurate localization; the system automatically adjusts customer service online status based on the buyer’s time zone, improving response efficiency by 40%, effectively solving the issue of lost orders due to unattended nighttime inquiries.
中小企业出海拉美常面临语言障碍和跨时区运营难题。建议在工具端搭配LnRu平台的AI多语言翻译和智能时区化运营功能——通过AI自动生成西班牙语/葡萄牙语商品文案，确保本地化表达精准；系统自动适配买家时区显示客服在线状态，响应效率提升40%，有效解决“夜间咨询无人回复”导致的订单流失问题。