In September 2025, Amazon Brazil initiated a mandatory seller qualification review, requiring all new and existing sellers to complete business information verification—including business license, tax registration certificate, and bank account proof—within 60 days. Failure to comply will result in severe consequences such as suspension of selling privileges and restrictions on fund withdrawals. This policy adjustment has significantly impacted cross-border e-commerce, particularly small and medium-sized sellers, who face three major challenges during the qualification review: complex documentation preparation, numerous compliance blind spots, and high time costs. Traditional document translation exhibits an error rate as high as 32%, especially due to insufficient accuracy in language and cultural nuances, further increasing review difficulty. Mismatches between tax identification codes and bank account names, along with business scopes that do not explicitly include cross-border sales, are the primary reasons for rejection, accounting for 67% of cases. The self-service processing timeline averages 25 days, approaching the platform’s allowable safety margin.
To address this critical situation, sellers can adopt a five-step strategy to overcome audit challenges. First, precisely organize required documents: ensure the business license includes operational scopes such as "import-export trade" or "cross-border e-commerce," maintain up-to-date tax registration, and use a local bank account (e.g., Bradesco or Itaú) to significantly improve approval rates. For restricted categories such as 3C electronics, obtaining ANATEL certification in advance is essential. Second, deeply optimize linguistic localization by avoiding literal translations, ensuring accurate legal terminology, and incorporating local Brazilian business collaboration examples in company profiles to enhance document authority and credibility. Third, strategically plan timelines by completing material preparation, translation, notarization, and submission in phases, while reserving a 20-day buffer period to manage unforeseen delays. Simultaneously, utilize Amazon’s appeal channels for rapid response to expedite re-review processes. Fourth, for pre-compliance risk assessment, leverage AI-powered cross-border service platforms to enable intelligent document checks; combined with professional consulting, this approach improves error detection rates by over 90%, substantially increasing approval success. Finally, establish a long-term compliance framework by maintaining updated qualification records, subscribing to regulatory updates, and adapting to changes in Brazil’s economic environment.
This qualification review represents not only a move toward market standardization but also a strategic opportunity for cross-border sellers to proactively enter the Brazilian market. Data shows that compliant sellers experience a 28% increase in store traffic and a 52% reduction in post-sale disputes. Sellers should leverage tools and services to ensure compliance while gaining deeper insights into Brazilian consumers’ payment behaviors and seasonal promotional cycles, thereby advancing brand internationalization within a sustainable ecosystem. By driving business growth through professional and精细化 (refined) compliance management, sellers can usher in a new era of stable overseas expansion on Amazon Brazil.
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